Name

Promotion on Seoul and Jeju.

Objective

Increase Asiana Airlines’ ticket sales to Seoul(with a layover in Jeju).

IDEA

Seoul and Jeju are two very different cities in South Korea. We split the hero image to two to show both Seoul’s and Jeju’s charms.

What we did

Campaign site

We’ve consolidated every travel agency’s itinerary for Seoul and Jeju so it’s easy for consumers to navigate.

Outdoor Ad

We targeted working females in Taipei as South Korea attracts a lot of female Taiwanese tourists. Hence, Asiana’s outdoor ads could be seen in Zhongsan area, MRT Zhongsan station, Shinkong Mitsukushi, and eslite.