Tiger Air

台灣虎航 新潟上映！ 台灣虎航 新潟上映！

Name

Tiger Air Niigata Route

Objective

Spread the news of Tiger Air’s Niigata route to increase sales.

IDEA

Niigata sounds just like “new movie” in Chinese. Hence, we created an image of a new movie starring Tiger Air’s mascot. We’ve also seamlessly put Niigata’s famous touristy spots and food into the visual so consumers can learn more about Niigata in a creative way.

What we did

Digital Campaign

  1. We have people guess the latest project for the mascot and setup chatbot to interact with consumers. Then we announced the coming “new movie” and the new route to Niigata.

Digital Ad

  1. Target: 25-50 years old who like to travel without joining a tour group.
  2. Maximum exposure on FB, Google GDN, and Intel Interactive Outdoor Ads.
  3. We use FB and Google responsive ads to maximize sales and visitors to the campaign site.

Outdoor ad

  1. LED billboards at the intersection of Zhongxiao & Keelung, Skywalks in Viewshow Cinemas Xinyi, video ads before movies at Viewshow Cinemas, and NEO 19 LED Billboards.
  2. Video ads on Taiwan Taxis.
Facebook teaser post Facebook teaser post
Facebook teaser post Facebook teaser post
teaser chatbot teaser chatbot
interactive ad interactive ad
neo 19 billboard neo 19 billboard
billboard at intersection of zhongxiao and keelung billboard at intersection of zhongxiao and keelung
ads at Viewshow cinemas ads at Viewshow cinemas
ads at Viewshow cinemas ads at Viewshow cinemas
video
Social
Campaign site Demo
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Name

Promotion on Hanamaki tourism

Objective

Increase Taiwanese visitors to Hanamaki through a joint promotion of Tiger Air and Hanamaki tourism bureau.

IDEA

Make Hanamaki a desirable spot by creating a campaign that shows Hanamaki in four seasons, Hanamaki’s local cultures and festivals. Deeply connect with consumers through physical events.

What we did

Digital Ad

  1. Share KOL articles of their trips to Hanamaki.
  2. Switch ad materials based on seasons.
  3. Precisely target families or people who travel without joining groups sing FB, Google GDN, and Google responsive.

Physical Event

  1. Held two KOL events- one in Taipei and one in Taichung for Air Tiger fans. Each event has more than 200 attendees.
FB ad / GDN ad FB ad / GDN ad
Google Ads Google Ads
Hanamaki KOL event poster Hanamaki KOL event poster
Hanamaki KOL event in Taipei Hanamaki KOL event in Taipei
Hanamaki KOL event in Taichung Hanamaki KOL event in Taichung
Attendance gift for fans Attendance gift for fans

Campaign Site Demo
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Kaoshiung to Fukuoka promotion Kaoshiung to Fukuoka promotion

Name

Kaoshiung to Fukuoka promotion

Objective

Spread the news of Tiger Air’s new route- Kaoshiung to Fukuoka

IDEA

Fukuoka is the door to Kyushu. Most tourists want to go to Fukuoka to experience their yatai(street food vendor) culture. We targeted Kaoshiung users on different platforms with images of the yatai culture to create a desire for traveling to Fukuoka.

What we did

Campaign site

We made a campaign site with comprehensive traveling information of Fukuoka. People can also find complete information of Tiger Air’s price, dates, and promotions.

Digital Ad

FB ad, Dcard ad, mobile ad…etc

Outdoor ad

  1. We put up a couple outdoor ads at the busiest areas in Kaoshiung like Renfen night market and Hanshin Arena.
  2. We made big Fukuoka Yatai cutouts and set them up at Taroko Mall so people can take pictures with them.
Taroko mall Taroko mall
outdoor ad- Hanshin Arena and Renfen night market outdoor ad- Hanshin Arena and Renfen night market
Campaign site Demo
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