Name

Promotion of Taiwanese chickens

Objective

Promote Taiwanese chickens. Make consumers know that chickens certified by the association are fresh and safe.

IDEA

We made a video of how chicken farmers raise their chickens and bring their chickens to the market to gain people’s trust in Taiwanese poultry industry.

What we did

Digital Campaign

People who bought certified chicken could upload a picture of the package online to win a smart phone.

Video

Promote the video we made online to reinforce the safe image.

Press Conference

We organized a press conference to educate the reporters on the quality of certified Taiwanese chickens.

Media