Name

China Southern Airlines annual branding promotion

Objective

Spread the image that China Southern Airlines have the best service, highest capacity, most destinations, and largest fleet.

IDEA

Smartly use different media to maximize the results.

What we did

MRT Outdoor Ad

We used China Southern Airlines’ flight attendant’s image to create ads on the MRT train windows. We wanted to give passengers an authentic experience of flying with China Southern Airlines. We also made advertisements that show all of China Southern Airlines’ destinations.

Outdoor ad

China Southern Airlines’ outdoor ad was seen during Christmas and New Year on the LED board outside of Taipei City Hall. The traffic during Christmas and New Year is the heaviest of the year.

video ad

China Southern Airlines’ video is seen on buses, bus stations, MRT trains MRT stations…etc.

Digital ad

We’ve arranged facebook ads, mobile ads, ads on National Geography and Iqiyi for China Southern Airlines.

Event

We set up a booth for China Southern Airlines at National Geography’s marathon to interact with runners.